Trial users that are pre-tested to convert.

Ads bring you free trial users.
But far too often, the don't convert to paying subscribers.

JOT brings you Gifted Trial users.
Gifted Trial is not the same as free trial.

With JOT, the user chooses one option from a Gift menu.
So when you get a Gifted Trial user from JOT, that means they chose you every other brand on the menu.

In other words, they paid the opportunity cost already.
So you know they're much more likely to pay the subscription price once the trial is over than a free trial user.

Subscribers who stick

There's this myth of the rational consumer. Give them a great experience with your brand and they'll stay with you. 

But it's just not true. The initial context of the first brand experience frames every perception from that moment after. 

Ads hope to catch your prospects at the right moment, with the right message. But moments flee and messages fade.

JOT initiates the first interaction with your brand as the culmination of an emotional moment of gratitude between two real-life friends. And that halo effect sticks with your brand forever.